CLASSICS
Group discussions and interviews. They are the true classics
in all their forms. To play with these forms effectively is yet
again the real challenge. Which we always like to take up.
FOCUS GROUPS
Social groups in the living room. B2B-Groups in a test studio. Or creative workshops. Group discussion is a methodical allrounder and as such we use it.
INDIVIDUAL EXPLORATIONS
Ask the right questions. Listen carefully. Let them talk. Talk yourself. Inspire creatively. Explore functionally. Qualitative interviews are a skillful interaction of rhetoric and dramatics, of empathy and expression.
CREATIVE WORKSHOPS
Collages, role-plays, picture selecting, Walt Disney method: The requirements are changing; the idea however always remains the same: leave creative thinking techniques behind and be impulsive or creative when thinking.