Group discussions and interviews. They are the true classics
in all their forms. To play with these forms effectively is yet
again the real challenge. Which we always like to take up.
Social groups in the living room. B2B-Groups in a test studio. Or creative workshops. Group discussion is a methodical allrounder and as such we use it.
Ask the right questions. Listen carefully. Let them talk. Talk yourself. Inspire creatively. Explore functionally. Qualitative interviews are a skillful interaction of rhetoric and dramatics, of empathy and expression.
Collages, role-plays, picture selecting, Walt Disney method: The requirements are changing; the idea however always remains the same: leave creative thinking techniques behind and be impulsive or creative when thinking.