Out of the lab and into everyday life!
Brands, media and products bustle in our
everyday culture. Just like their users.


How everybody, all together live their day-to-day lives, is shown by our ethnographic research. Observe. Interview. Accompany. Experience. An empathic method-mix, through which your target group comes alive and modern consumer culture becomes comprehensible.



In a world with such bustling technology it is necessary to have a methodological approach, which allows technology to come alive and be close to the users. We achieve this by means of camera ethnography, crisis experiments and interaction analysis.


The fish has water. Man has symbols. What do they mean to us – within adverts, products or brands? How can you use this knowledge strategically? This is precisely what our skilled semiotic analysis shows.