Virtuality is the new reality. And homo erectus has a pixelated alter ego:
homo digitalis. In his home – the internet – only his own interaction and
communication rules apply. For these you also need your own methods.
Our tool for Online-Groups. Discuss as in a Social Network. Public and intimate at the same time. In English, in German, in Spanish or in Italian. Whatever you want.
Observed: offline. Documented: online. Feeling: Up close. With our online diary the participants allow unique insights into their everyday lives.
Ethnography examines the human in his world. Netnography examines the human on the internet. It gets to know: How does he talk about brands and products, how about himself and the world?