CULTURE

Out of the lab and into everyday life!
Brands, media and products bustle in our
everyday culture. Just like their users.

ETHNOGRAPHY

How everybody, all together live their day-to-day lives, is shown by our ethnographic research. Observe. Interview. Accompany. Experience. An empathic method-mix, through which your target group comes alive and modern consumer culture becomes comprehensible.

TECHNOGRAPHY

In a world with such bustling technology it is necessary to have a methodological approach, which allows technology to come alive and be close to the users. We achieve this by means of camera ethnography, crisis experiments and interaction analysis.

SEMIOTICS

The fish has water. Man has symbols. What do they mean to us – within adverts, products or brands? How can you use this knowledge strategically? This is precisely what our skilled semiotic analysis shows.

CLASSICS

Group discussions and interviews. They are the true classics
in all their forms. To play with these forms effectively is yet
again the real challenge. Which we always like to take up.

FOCUS GROUPS

Social groups in the living room. B2B-Groups in a test studio. Or creative workshops. Group discussion is a methodical allrounder and as such we use it.

INDIVIDUAL EXPLORATIONS

Ask the right questions. Listen carefully. Let them talk. Talk yourself. Inspire creatively. Explore functionally. Qualitative interviews are a skillful interaction of rhetoric and dramatics, of empathy and expression.

CREATIVE WORKSHOPS

Collages, role-plays, picture selecting, Walt Disney method: The requirements are changing; the idea however always remains the same: leave creative thinking techniques behind and be impulsive or creative when thinking.

ONLINE

Virtuality is the new reality. And homo erectus has a pixelated alter ego:
homo digitalis. In his home – the internet – only his own interaction and
communication rules apply. For these you also need your own methods.

RICH BOARD

Our tool for Online-Groups. Discuss as in a Social Network. Public and intimate at the same time. In English, in German, in Spanish or in Italian. Whatever you want.

RICH DIARY

Observed: offline. Documented: online. Feeling: Up close. With our online diary the participants allow unique insights into their everyday lives.

NETNOGRAPHY

Ethnography examines the human in his world. Netnography examines the human on the internet. It gets to know: How does he talk about brands and products, how about himself and the world?

UX TOOLBOX

Whether inCar app or standard web,
e- or mCommerce, click or brick, what drives us
is the user experience of your products, from unpacking
to use to the service phone call.

LEARN ABOUT OUR UX TOOLS:

We help you make your products more efficient and your users happier, with our 12 years of experience in usability and UX research, and with our pool of qualitative, quantitative, and experimental UX tools – at every point on your development curve.

CLOSE UP

Closeness is our Motto – and our Close Up programme is an intuitive
approach to supply this. Here we provide synergy and contiguity to
selected customers. Alternatively let the closeness reach you right away.

CUSTOMER ADVISORY BOARD

With our customer advisory board, we pave the way to selected private and business customers, as well as providing for you – in the form of different settings – access to direct customer feedback. This creates the experience of genuine participation and rich outputs that can be used immediately. In real time, with authenticity.

MEET THE CONSUMER

The idea is wonderful. Even more wonderful is the experience, as quoted by Oscar Wilde. We say yes and facilitate direct research experiences for our customers with their targeted audience. Be it as Meet the Consumer- Workshop, as everyday life or shopping assistance.